VISION & VALUES


"Our vision and values are at the heart of everything we do. Our aspiration for success is backed by our desire to continuously improve and our values will therefore define our future. With this approach our corporate culture will shape the path to achieve our goals.  How we conduct our business and interact with people (both internally and externally) will make the difference to the service we provide, the strength of our team, how we are perceived in our industry and ultimately our success in the future." 

Dan Rothwell - Founder

OUR VISION

Working together to build long and lasting partnerships through people, service, professionalism and trust.  

OUR VALUES

We respect our people and work as a team.

Service is at the heart of our business, so we listen to our customers to go above and beyond expectations wherever possible.

We lead by example demonstrating professionalism and integrity in all that we do.

We seek to build trust in every relationship.

We respect our people and work as a team.

  • We do not compromise on quality of service.
  • We are supportive and fair to all.
  • We provide training, coaching and constructive feedback.
  • We recognise individual skills and strengths whilst still working as a team.

  • We praise our people and make them feel appreciated.
  • We acknowledge individuality.
  • We have a friendly and inclusive working environment.
  • We trust, respect and develop our staff.

Service is at the heart of our business, so we listen to our customers to go above and beyond expectations wherever possible.

  • We listen and do not assume anything.
  • We understand both personal and business requirements.
  • We deliver our promises on time and try to exceed expectations.
  • We communicate politely and courteously.
  • We are supportive.
  • We are sympathetic to the needs of our customers and partners.
  • We are flexible and fresh thinking. 
  • We build long and lasting relationships.
  • We lead by example demonstrating professionalism and integrity in all that we do.

    • We always work with and embrace our professional regulations and guidance.

    • We are proactive in identifying and meeting our customer needs.

    • We look to be creative and adaptable.

    • We strive for continuous improvement.

    • We challenge ourselves.

    • We meet our responsibilities.

    • We combine expertise with empathy to help all our customers.

    • We work as a team.


    We seek to build trust in every relationship. 

    • We act with honesty and integrity in all that we do. 
    • We communicate clearly, professionally and on time.
    • We go the extra mile wherever possible.
    • We carefully consider the products we offer and ensure the information we provide is clear, understandable and not misleading.


    • We build long and lasting relationships.
    • We treat all our customers fairly.
    • We are respected in our industry.
    • Customer satisfaction is at the heart of our business.